Meta Launches Series Feature to Bundle Short Videos and Drive Binge-Watching

Meta is testing a Series feature on Instagram and Facebook that automatically groups short videos into episodic collections, complete with built-in navigation between episodes. Creators have long bundled multi-part content like tutorials and storylines manually; the feature formalizes and automates that behavior, using Meta's recommendation engine to encourage continuous viewing. The move directly competes with TikTok's episodic format and targets younger viewers.