Meta Tests Series Feature to Systematize Episodic Reels, Mimicking TikTok's Engagement Model

Meta is testing a Series feature on Instagram and Facebook that organizes short-form videos into episodic collections with automatic episode navigation. The tool formalizes what creators have done organically—bundling multi-part content like tutorials and narrative series—while leveraging Meta's recommendation algorithms to trigger binge-watching behavior. The move directly targets TikTok's episodic format advantage and younger demographics, building on infrastructure Meta already operates at scale.