Meta Adds Tools to Help Instagram Creators Bundle Videos Into Series, Like TikTok Does

Meta is testing a Series feature that lets creators group short videos together in a way that encourages viewers to watch them one after another—much like how TikTok organizes content. The tool formalizes what many creators already do: collecting tutorials or story-based videos into chapters. Meta hopes this will keep people watching longer and compete with TikTok's hold on younger audiences.