Garmin's $99.99 Cirqa Smart Band Undercuts Whoop and Fitbit With No Subscription

Garmin launched the Cirqa Smart Band on July 21, 2026: a screen-free health tracker at $99.99 with no recurring fee. It monitors heart rate, blood oxygen, sleep apnea indicators, stress, and menstrual cycles across 80+ activities. The no-subscription model contrasts with Whoop ($199/year) and Fitbit Air ($99 hardware plus $99/year Google Health Premium). Available now via Garmin's online store.