Garmin Launches $99.99 Cirqa Smart Band With No Subscription, Targeting Whoop and Fitbit

Garmin announced the Cirqa Smart Band on July 21, 2026: a screen-free health tracker priced at $99.99 with no subscription. It tracks heart rate, blood oxygen, sleep apnea indicators, stress, and menstrual cycles across 80+ activities. The no-fee stance contrasts with Whoop ($199/year) and Fitbit Air ($99 hardware plus $99/year Google Health Premium). Available now through Garmin's online store.