Netflix Extends Theatrical Release for Narnia Film in Revenue-Sharing Experiment

Netflix Extends Theatrical Release for Narnia Film in Revenue-Sharing Experiment

Netflix will keep Greta Gerwig's "Narnia: The Magician's Nephew" in theaters for 49 days before streaming in February 2027—its longest theatrical window yet. The test examines whether high-budget films can profitably earn box office revenue alongside subscription income without damaging viewer engagement. Results could influence how Netflix and competitors balance cinema releases with streaming launches.

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