Netflix Tries Waiting 7 Weeks Before Streaming Its Big-Budget Films

Netflix will keep director Greta Gerwig's "Narnia: The Magician's Nephew" in movie theaters for 49 days before releasing it to home viewers—longer than any of its original films. The February 2027 experiment tests whether the company can make money from both the box office and subscriptions without frustrating viewers who prefer streaming. If it works, other studios may follow suit.