Netflix Tests Dual-Revenue Model with Extended Theatrical Window for Narnia Film

Netflix will hold Greta Gerwig's "Narnia: The Magician's Nephew" in theaters for 49 days before streaming—its longest theatrical window ever for an original film. The February 2027 release challenges whether streaming platforms can profitably split revenue between box office and subscriptions without delaying viewer access harming engagement. Success could reshape how Netflix and competitors approach high-budget productions.