Rivian Begins R2 Production as It Scales Beyond Premium Vehicles

Rivian has started manufacturing its R2 model at its Illinois facility in early 2026, marking its shift from a single-product startup to a multi-model producer. The R2 targets mainstream buyers below the R1's premium price point. Initial deliveries go to employees, with customer shipments to follow. This ramp will determine whether Rivian can achieve the volume and unit economics needed for sustained profitability.