Rivian Shifts to Dual-Platform Production as R2 Manufacturing Begins

Rivian has begun manufacturing its R2 model in Q1 2026 at its expanded Normal, Illinois facility, transitioning from a single-platform startup to a multi-model producer. The R2 targets mainstream buyers below the R1's premium positioning. Initial units went to employees; customer deliveries follow. This transition determines whether Rivian can achieve the volume and unit economics required for profitability.