Amazon Raises Echo, Kindle, Fire TV, and Eero Prices by Up to 60 Percent

Amazon raised prices on 16 products across its Echo, Kindle, Fire TV, and Eero lines effective August 22, 2026. The Echo Dot went from $49.99 to $79.99 — a 60 percent jump, the steepest in the group. Amazon cited rising memory and storage component costs as the reason.