Amazon Hikes Echo, Kindle, Fire TV, Eero Prices by Up to 60 Percent

Amazon raised prices on 16 products across its Echo, Kindle, Fire TV, and Eero lines effective August 22, 2026. The entry-level Echo Dot jumped from $49.99 to $79.99 — a 60 percent increase and the steepest in the lineup. Amazon attributed the hikes to "significant increases in memory and storage component costs."