Ferrari's First EV Brings $40 Million at Auction, a Record for a New Car

A 2026 Ferrari Luce 'Tailor Made' — the brand's first electric vehicle, designed by Sir Jony Ive — sold for $40 million at RM Sotheby's Monterey auction on August 16, 2026. The price eclipsed the $1.1 million pre-sale estimate and set the record for a new car at auction. Proceeds benefit the Ferrari Foundation's educational programmes. The unnamed buyer takes delivery in 2027.