Ferrari's First Electric Car Sells for $40 Million — a New-Car Record

Ferrari's first-ever electric car, the 2026 Luce 'Tailor Made,' designed by Sir Jony Ive, sold for $40 million at a California auction on August 16, 2026. That far surpassed the $1.1 million experts predicted and became the highest price ever paid for a brand-new car at auction. All money goes to the Ferrari Foundation's education programs. The unnamed buyer receives the car in 2027.