Instagram Replaces Cursive Wordmark With Sans-Serif Design

Instagram replaced its cursive wordmark with a new sans-serif lettering on August 13, 2026, head Adam Mosseri announced. The script logo had survived two brand updates since 2016. The Verge notes the new design "no longer looks like it spells 'Instagram.'" The refresh also adds a custom typeface, updated gradient, and revised color palette.