Instagram Retires Cursive Wordmark in First Major Lettering Redesign in a Decade

Instagram replaced its cursive wordmark with a new sans-serif design, announced by head Adam Mosseri on August 13, 2026. The script logo had persisted across two brand updates since 2016. The Verge reports the new lettering "no longer looks like it spells 'Instagram'." The refresh also includes a custom typeface, updated gradient, and revised color palette.