Instagram Changes Its Logo Letters for the First Time in a Decade

Instagram replaced its curly, handwritten-style logo letters with a cleaner, simpler font on August 13, 2026, head Adam Mosseri announced. The old cursive style had lasted through two updates since 2016. The Verge says the new letters "no longer looks like it spells 'Instagram.'" The refresh also brings a new font, background color blend, and updated colors.