1 in 4 Gen Z Investors Treat Sports Betting as an Investing Strategy

Betterment's 2026 Retail Investor Survey (August 12) found that 26% of Gen Z investors — born 1997–2007 — deliberately fold sports betting into their financial plans, not as casual entertainment but as ongoing strategy. The survey reported no dollar amounts or outcomes. Sportsbooks carry a structural house edge (a built-in advantage) that few retail bettors overcome long-term.