26% of Gen Z Investors Treat Sports Betting as Part of Their Financial Strategy

Betterment's 2026 Retail Investor Survey, released August 12, found that 26% of Gen Z investors (born 1997–2007) deliberately fold sports betting into their financial plans — not as casual entertainment but as an ongoing investing strategy. The survey did not report capital amounts or outcomes. Sportsbooks carry a structural house edge that few retail bettors overcome long-term.