1 in 4 Gen Z Investors Say Sports Betting Is Part of Their Money Plan

Betterment's 2026 survey (August 12) found 26% of Gen Z investors (born 1997–2007) treat sports betting as a deliberate part of their financial plan — not just for fun but as a regular strategy. The survey didn't report how much money was involved or whether anyone won. Sportsbooks have a built-in advantage that makes most bettors lose money over time.