Instagram Refreshes Its Wordmark for the First Time Since 2016

Instagram replaced its text logo on August 13, 2026 — the first wordmark change since the 2016 visual overhaul. Head Adam Mosseri called it "cleaner and more modern." The new font adds cursive-style curves on the letters "s," "r," and "g," giving the logotype a hand-drawn quality. The previous version had felt dated, per Mosseri, after roughly ten years of use.