Instagram Changes Its Text Logo for the First Time in Ten Years

Instagram replaced its written logo on August 13, 2026, the first such change since the 2016 redesign. Head Adam Mosseri called it "cleaner and more modern." The new lettering adds curved, hand-drawn-style strokes to the letters "s," "r," and "g." Mosseri said the previous logo, used for about ten years, had begun to feel dated.