Instagram Redesigns Its Wordmark for the First Time in a Decade

Instagram replaced its text logo on August 13, 2026, marking the first wordmark change since the 2016 visual overhaul. Head Adam Mosseri called it "cleaner and more modern." The new font introduces cursive-style curves on "s," "r," and "g," giving the logotype a hand-drawn quality. The previous wordmark had been in use for roughly ten years and felt dated, per Mosseri.