Baby Shark Star Launches K-Pop Career with Pinkfong's IP Strategy

Park Geon-roung, 17, from the Baby Shark video (17 billion YouTube views), debuts as "Baby Shark Boy" with single "WAVE" on August 20, featuring Joohoney of Monsta X. Pinkfong is leveraging its viral intellectual property (IP) — recognizable characters and brands — as a career foundation instead of the standard K-pop trainee system. Whether that recognition sustains an artist beyond novelty remains untested.