Baby Shark Star Debuts as K-Pop Artist, Backed by Pinkfong's Viral IP Play

Park Geon-roung, 17, who starred in the Baby Shark video (17 billion YouTube views), debuts as "Baby Shark Boy" with single "WAVE" on August 20, featuring Monsta X's Joohoney. Pinkfong is backing the launch — leveraging viral IP as a career foundation rather than the standard K-pop trainee route. Whether that brand recognition sustains an artist beyond novelty remains untested.