Sonos Announces Sonos 27 Platform Rebuild After 2024 App Disaster

Sonos has announced Sonos 27, a platform overhaul CEO Tom Conrad frames as a new architectural foundation ensuring future hardware and software ship in lockstep. The launch follows a disastrous 2024 app redesign that alienated Sonos's installed base and cost the previous CEO his job. Conrad, who observed that Sonos is "100 percent hardware and 100 percent software," is betting the platform itself becomes the reliability layer.