Google Frees AI Photo Editing Tools for All Users

Google Frees AI Photo Editing Tools for All Users

Google has opened Magic Editor, Magic Eraser, Photo Unblur, and Portrait Light to all Google Photos users for free. These AI-powered editing tools were previously locked to Pixel 8 owners and Google One paid subscribers. The May 15 change reflects a strategic shift: Google is now betting on keeping users engaged within its ecosystem rather than monetizing premium features. Analysis: The move signals that AI photo editing has become cheap enough to distribute widely, likely pressuring competitors to follow suit.

Published

Read at another depth