Google's Photo Editing Tools Are Now Free for Everyone

Google's Photo Editing Tools Are Now Free for Everyone

Google has made Magic Editor, Magic Eraser, Photo Unblur, and Portrait Light free for all Google Photos users. Until now, these AI-powered editing tools were only available to owners of Pixel 8 phones or Google One paid subscribers. The change, announced May 15, reflects a shift in Google's strategy — they're focusing on keeping users in their ecosystem rather than charging for premium features. Analysis: The cost of running these tools has dropped enough to make them available to everyone, likely pushing other companies to do the same.

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