XREAL Shifts Focus to Cars and Businesses With New Partnerships

XREAL announced partnerships with Qualcomm, BMW, Nio, and others at CES 2024 for its Air 2 Ultra glasses, targeting automotive and business use. The move signals a move away from consumer entertainment toward professional applications—navigation, assembly guidance, remote support—where head tracking matters. The partnerships offer both software support and distribution channels, positioning XREAL as a platform rather than a direct competitor to Apple and Meta.