XREAL Shifts Focus From Consumers to Cars and Businesses

XREAL, a company making AR glasses, announced partnerships with Qualcomm, BMW, Nio, and others at CES 2024. Instead of selling to everyday consumers, the company is targeting cars and workplaces. Its glasses can track head movements in 3D space, useful for things like GPS navigation in vehicles or guiding workers through complex assembly tasks. These partnerships give XREAL access to distribution channels and real-world applications where the technology has clearer value.