Spotify's Audiobook Bet Moves Past Trial: 36% User Growth Outpaces Overall Service

Spotify's audiobook listeners grew 36% year-over-year in its second year, with listening hours rising 37%. That near-identical growth suggests users are shifting from trial sampling into regular consumption. The speed outpaces Spotify's overall subscriber growth of 11%, indicating the bundled-access model—folding audiobooks into existing music subscriptions—is moving the category beyond early adopters into the mainstream.