Spotify's Audiobook Listeners Surge 36%, Signaling Real Staying Power

Spotify's audiobook users jumped 36% in its second year, with listening hours climbing 37%. The similar growth rates suggest people are sticking around instead of just trying it out. Since Spotify's overall music subscriber base grows at only 11% annually, audiobooks are clearly resonating. Bundling audiobooks free with existing subscriptions is working—it's pulling in regular audiences, not just early adopters.