Netflix's 'The Boroughs' Bets on Older Viewers With Genre Drama

Netflix is testing whether supernatural drama can draw audiences over 49. 'The Boroughs,' ordered in April 2024, sets a mystery in a retirement community with Geena Davis, Alfre Woodard, and Bill Pullman—a deliberate shift beyond streaming's traditional 18-49 target. How the show performs may shape whether competitors invest in similar adult-focused content.