Netflix Bets on Older Viewers With 'The Boroughs,' a Supernatural Mystery

Netflix is making a series called 'The Boroughs'—a supernatural mystery set in a retirement community—aimed squarely at viewers over 49. The show stars Geena Davis, Alfre Woodard, and Bill Pullman. If it succeeds, it may signal to other streaming services that older audiences are worth targeting with prestige drama, not just traditional younger viewers.