Netflix Makes Technology Leadership Equal to Content in Major Restructuring

Netflix promoted Greg Peters to co-CEO alongside Ted Sarandos, signaling that technology is now just as important as content. Peters, who previously ran Netflix's operations, oversaw key projects like the ad-supported tier, cracking down on password sharing, and the gaming service. In his new role, Peters will lead platform development and innovation. This change reflects Netflix's strategy to grow beyond just streaming movies and shows—the company now sees strong technology and product development as critical to staying competitive.