Netflix Gives Technology Leadership Equal Importance to Movies and Shows

Netflix has promoted Greg Peters to share the top job with Ted Sarandos, the current leader. This change shows that Netflix now sees technology and product features as just as important as finding great movies and TV shows to stream. Peters previously managed big projects like Netflix's ad service (how Netflix makes money from ads), cracking down on password sharing (making sure people pay for their own accounts), and the Netflix gaming service. His new role means he'll have more power to improve how the Netflix app and service work. The promotion reflects Netflix's plan to grow beyond just streaming video—they want to focus equally on building better technology to stay ahead of competitors.