OpenAI's Long-Lasting Tracking Cookies Face FTC Investigation

OpenAI is using tracking cookies from Meta that last up to 400 days across its websites—much longer than needed to run an AI service. The FTC opened an investigation in July 2023 over potential violations of consumer protection laws. Such extended cookie lifespans suggest OpenAI is using them for commercial tracking rather than technical necessity, which could become central to how regulators judge whether the practice is reasonable.