OpenAI's 400-Day Meta Cookies Draw FTC Scrutiny

OpenAI deploys Meta tracking cookies persisting up to 400 days across its web properties—far exceeding typical session requirements for AI service delivery. The extended retention periods, alongside cookies from Reddit and consent-management trackers, have drawn federal investigation. The FTC opened its probe in July 2023 over alleged violations of consumer protection laws. Cookie persistence this long suggests commercial rather than functional motivations, a distinction that could prove decisive in regulatory determinations about reasonable data practices.