Sony's Xperia 10 VIII Raises Price Up to 38% With Few Hardware Changes

Sony's Xperia 10 VIII arrives in September at £549/€599, up from £399/€449 for the 10 VII. The camera stack, battery, display size, and resolution are unchanged. Upgrades are limited to a Snapdragon 6 Gen 3 chip, a 50% brighter OLED, and 15% louder speakers. Worth flagging, that increase outpaces most midrange competitors this cycle.