Sony's Xperia 10 VIII Costs Up to 38% More Than Its Predecessor With Largely Carried-Over Hardware

Sony's Xperia 10 VIII launches in September at £549/€599, up from £399/€449 for the 10 VII. The camera stack, battery, and display size and resolution are unchanged. Meaningful upgrades are limited to a Snapdragon 6 Gen 3, 50% brighter OLED, and 15% louder speakers. Worth flagging: that price jump outpaces most midrange competitors this cycle.