Woolworths' Disney Ooshies Campaign Cost Coles an Estimated A$100 Million

Woolworths' Disney Ooshies collectables promotion diverted roughly A$100 million in sales from rival Coles and triggered a near four-week slump Coles CEO Leah Weckert called "temporary." A YouGov survey found two-thirds of parents changed shopping habits. Coles says sales have normalized. RBC analyst Michael Toner warned the episode could unnerve investors.