Woolworths' Disney Ooshies promotion cost Coles roughly four weeks of sales, diverted an estimated A$100 million

Woolworths' Disney Ooshies collectables campaign diverted an estimated A$100 million in sales and triggered a nearly four-week slump at Coles, CEO Leah Weckert called a "temporary impact." A YouGov survey found two-thirds of parents changed shopping habits. Coles confirmed sales have since returned to normal. RBC analyst Michael Toner warned the episode could unnerve investors.