FTC's Zillow-Redfin Settlement Puts Paid Non-Competes on Notice

The FTC's August 24 settlement with Zillow and Redfin ends a case over Zillow's $100 million payment for Redfin to exit rental advertising. Redfin must reenter the market, and information-sharing is barred. The outcome signals that paid non-compete deals between digital platforms in adjacent verticals — mortgage, title services — will face meaningful antitrust scrutiny.