Zillow-Redfin Settlement Signals FTC Will Scrutinize Paid Non-Compete Deals Between Digital Platforms

The FTC's August 24 settlement with Zillow and Redfin — ending a case over Zillow's $100 million payment for Redfin to exit rental advertising — requires Redfin to reenter the market and bars information-sharing. Worth flagging: the outcome signals that paid non-compete arrangements between digital platforms in adjacent verticals like mortgage or title services will face meaningful antitrust scrutiny.