Chinese Animated Film 'Niu Lai' Crosses 11.4 Million Yuan With Zero Marketing

Chinese animated film "Niu Lai" grossed just 7,705 yuan ($1,140) on its August 2026 release. After spreading on Chinese social platforms, it surpassed 11.4 million yuan — with no marketing budget, festival exposure, or critical endorsement. Audience-driven amplification alone drove the reversal.