Chinese Animated Film 'Niu Lai' Goes From Near Zero to Millions

Chinese animated film "Niu Lai" earned just 7,705 yuan ($1,140) when it opened in August 2026 with almost no promotion. After people shared it on social media, it topped 11.4 million yuan. No money was spent on ads, no festival featured it, and no critics praised it beforehand — only viewers spreading the word.