Apple Adds Licensed Films to Apple TV+ Subscription Tier

Apple added roughly 20 cross-studio catalog films — including E.T., Titanic, The Martian, and Gone Girl — to its $12.99/month streaming bundle, moving them off transactional VOD (rent-or-buy access) into the subscription tier. This mirrors how Netflix and Amazon have long supplemented originals with licensed titles to reduce churn — subscriber cancellations.