Apple Adds Licensed Catalog Films to Apple TV Subscription Tier

Apple has added roughly 20 cross-studio catalog films — including E.T., Titanic, The Martian, and Gone Girl — to Apple TV's subscription tier, shifting titles previously restricted to transactional VOD into its $12.99/month streaming bundle. Securing multi-rightsholder catalog content mirrors the licensed-supplement strategy Netflix and Amazon have long used to bolster originals and reduce churn.