National ran 92 election-year Meta ads targeted only at men

RNZ analysis of Meta ad data found National ran 92 Facebook and Instagram ads seen only by men between 1 January and 7 August, costing up to $21,000 and reaching up to 3.9 million impressions. One ad was shown only to women — seen up to 999 times, costing under $100. National denied placing it. A spokesperson said 80 percent of its ads were seen by both genders.