Fujifilm's New Camera Shoots Videos and Photos in Portrait Mode—Straight to Social Apps

Fujifilm has released a lightweight camera that captures videos and photos in portrait format—the tall, narrow shape used by TikTok and Instagram—rather than the standard landscape format. This eliminates the need to crop or reshape content for social platforms. The device includes a direct upload app and works with Fujifilm's instant printer line. It reflects a bet that vertical video will remain central to how people share online.